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Augmented Reality for the Tourism Industry in a Changing Era

After COVID-19, social distancing rules will have a decisive impact on the tourism industry; fewer trips and tickets will be sold, access to attractions and museums will be restricted, and overall uncertainty will increase. The ART project (Augmented Reality for the Tourism Industry in a Changing Era) leverages the potential of Augmented and Virtual Reality technologies to address these challenges. XR technologies are mature enough for large-scale deployment. Lightweight and cost-effective devices are now available on the market. In addition, the introduction of the 5G network enables new possibilities for streaming high-quality content to AR devices connected to smartphones and for real-time interactions with multiple users. Both technologies can be applied in a wide range of use cases in the travel industry. They can provide inspiration, unique experiences, and an excellent way to promote destinations and inspire people to travel. Core technologies include AR, VR, cloud, web, and desktop applications to develop and deliver an innovative solution that allows travel operators, tourism, and event managers to enhance the customer experience in advance and on-site. The project is funded for a period of 15 months. The three project partners are: Politecnico di Milano, Telecom Italia Mobile (TIM), and FifthIngenium. Our goal is to redesign access to tourist attractions to make it smarter, more sustainable, and accessible to everyone. If successful, the project results will help the cultural tourism sector reinvent itself and survive the immediate risk facing the global travel and tourism business.

  • Funders EIT Digital
  • Funding amount 299k Euro
  • Duration 10/2020–12/2021

Partners

Politecnico di Milano , Telecom Italia Mobile (TIM), Fifthingenium

Team