Immersive Media and Extended Reality (XR): Design, Evaluation, and Impact

Focus areas:

• XR technologies (Virtual Reality, Augmented Reality, Mixed Reality)
• User Experience (UX) in immersive environments
• Digital twins and spatial interaction
• Interaction modalities: eye tracking, gesture, hand tracking, voice control
• Emotions, presence, and trust in XR applications

We explore how immersive technologies such as Virtual, Augmented, and Mixed Reality can enhance human-computer interaction across a range of contexts. Our research focuses on designing and evaluating user interfaces, interaction paradigms, and system architectures that foster intuitive, engaging, and effective experiences. We investigate factors like spatial presence, embodiment, trust, and social acceptability—especially in collaborative, mobile, or public settings. Application domains include immersive navigation, education, retail, and cultural heritage, as well as simulations for training and decision-making. Through empirical studies and iterative prototyping, we aim to create XR systems that are not only technically robust but also socially meaningful and accessible.