From Wayfinding to Promotion: The Effect of Augmented Reality Points of Interest as a Marketing Medium
Henning, J., Vona, F., Schorlemmer, J. & Voigt-Antons, J.-N.
Poster accepted for presentation at the 32nd ACM Symposium on Virtual Reality Software and Technology (VRST 2026), Sendai, Japan, November 2026
Cite as
Henning, J., Vona, F., Schorlemmer, J. & Voigt-Antons, J.-N. (2026, November). From Wayfinding to Promotion: The Effect of Augmented Reality Points of Interest as a Marketing Medium. Poster accepted for presentation at the 32nd ACM Symposium on Virtual Reality Software and Technology (VRST 2026), Sendai, Japan.
